tips and tricks to get your business media coverage?
Well, what a hilarious Twitter Hour and after-chat with Carrie, The Blondepreneur And, my gosh so generous with her insider tips and tricks on how to get you and your business media coverage. Using your time and Twitter!
Carrie, helps small and medium businesses get that all-important media coverage. Using a technique called SoftPR to communicate with the media.
If you missed the Twitter Hourt – no worries. Have summarised it here for you. Cause you have to be at the chat to pick up on the humour and fun we had during our Twitter Hour.
Q1: WHAT IS PR?
My personal definition of PR is part story-telling and part opinion-sharing. Another definition is that its third-party endorsement. And finally, it is about raising your profile and generating awareness about who you are what you do.
Q2: DO YOU BELIEVE IT IS POSSIBLE TO GET MEDIA COVERAGE DURING THE PANDEMIC?
Absolutely, people typically fall into two camps about this right now. They either cannot get enough news or they have news fatigue. There are more opportunities for media coverage than normal due to this, especially if you act fast!
Q3: WHAT IS THE DIFFERENCE BETWEEN MARKETING AND PR?
With marketing you decide on the content, the timing and the form whilst with PR you do not have this control.
With PR you are not in control. with marketing you are in control is the main difference. The reason people find PR so scary is that they have to give up control.
The media control the content, the timing and actually IF it even happens, and sometimes it does not…
Q4: WHAT DOES MEDIA COVERAGE LOOK LIKE?
Media coverage could be just a few words in a newspaper or 5 minutes on television.
It could be an opinion piece for an online magazine or a one sentence mention in a daily newspaper or a discussion on the radio
Q5: IS THERE A LEGAL WAY TO STALK JOURNALISTS ON TWITTER?
There is a legal way to stalk a journalist on Twitter. Find the journalist you want to build a relationship and click on the bell symbol of their profile! This is called notifications! You can do this with ANYONE …Once you have clicked on it, every time they tweet you will know!
This might drive you a bit mad, so forgive me! But, you will start to get to know them A LOT better! And you can start chatting with them before you pitch them or respond to a media request!
Q6: DO YOU KNOW HOW TWITTER TRENDS CAN BOOST YOUR PROFILE TO GET YOU MEDIA COVERAGE?
On the right-hand side of Twitter where it says ‘what’s happening,’ this the trends. When you click on one of the topics it will then come up in the main twitter feed! Next, click on Tweet and share your view or story about it! Yes really.
The more you do this, the more people will pay attention including the media. My clients have done this and got media coverage just from doing this!
Fantastic Twitter Q & A! Full of valuable insider tips for you to use and your business some of that all important media coverage. And, our after-chat with Carrie great!
To avail of Carries fantastic special offer use the code CARRIE50 available until 30th August 2020
Finally as always if you would like to be a guest on our Twitter hour or would like to show off your wonderful gifts, services, products or venues as a featured business. Get in contact with me and let’s have a chat.
